During the holy month of Ramadan, DSF launched a carefully planned advocacy campaign to help raise funds for the burnt victims. This included a TVC which was produced by DSF and was aired by leading TV channels as a gesture of goodwill and social responsibility. Liaison was also maintained by the marketing team to enable participation of DSF team in various Ramadan special live shows on leading TV channels.

AAJ TV

Masarrat Misbah, Summi Khalid, and Nasreen Shariff participated in the show. Masarrat Misbah highlighted the importance of implementation of law. Summin Khalid shared that the offender in her case was given a punishment of 32 years of imprisonment but got released after four years. Similarly, Nasreen told that in spite of pursuing the case the person who threw acid on her was released on bail. The live callers supported that strict punishments should be given to offenders. All were in agreement that justice delayed is justice denied.